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Frederick
Community College CMM101-ONL1 Introduction to the Electronic Media Spring 2012
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Class
begins: 1/30/12 |
Class
ends: 5/18/12 |
Last
Day to Withdraw: 4/16/12 |
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Instructor Information: |
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Name: Dr. Rhonda Fulton |
Phone Number: You may leave a
message for me at 301-846-2512. |
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E-mail: rhfulton@frederick.edu |
Campus Mailbox #: 638 |
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Contact Hours: Email and by appointment for in-person
meeting |
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Course Information: |
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Credits: 3 |
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On-campus Meetings: none |
On-campus Exams: One |
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Prerequisites: EN50A & EN52 |
Co-requisites: none |
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Course Description: |
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Surveys the function and effects of the
electronic mass media. Emphasis will be placed on researching and analyzing
the history of various electronic media including television and radio.
Government regulations, audience measurement, advertising and careers in
broadcasting will also be covered. |
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Core Learning Outcomes: |
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Students
completing this course will be able to: 1.
Be able to write and speak
effective, organized, clear and grammatically correct English when using
research methods to analyze media issues. 2.
Be able to demonstrate an
understanding of the significance of various media within their historical
and cultural contexts. 3.
Use the technology of a changing
world by describing the basic technical facets of the various media and by
evaluating their own media behavior. 4.
Be able to research, analyze,
compare, synthesize and draw inferences from various media pertaining to
political, legal, economic and social issues. 5.
Be able to evaluate electronic media
programming by differentiating among facts, opinions, and inferences and be
able to make judgments and predictions concerning the future of media. |
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Instructional Methods: |
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Methods of instruction will include mini
lessons, group discussion, group activities, use of multi-media materials,
and individual and group presentations. |
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Text for Course: REQUIRED |
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The Media of Mass Communication,
10th Edition by John Vivian (ISBN: 9780205693054) |
How this course is organized: |
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This is not a self-paced course. Assignments are posted each week at 12
a.m. on Monday. During the week students will be required to complete
textbook readings, take quizzes, and participate in discussion forums.
Additionally, there are projects that will require students to create a
finished product, individually and in a group. Finally, one exam will be
scheduled in the FCC testing center on-campus. Due dates for assignments are
spread throughout the week. |
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Progress Report: |
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By the end of the sixth week of the
semester, you will have an opportunity to evaluate your progress in this
course and decide if you need to make any adjustments (additional study,
tutoring, conference with instructor) to assure your success in this course.
Students may check the status of their grades at anytime by going to the
"Grades" section of the course site and selecting "View
Grades." Students should check their course progress during Week 7. By
that time, the first project should be graded, and feedback provided
regarding performance on the discussion forums and quizzes. |
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Evaluation Methods: |
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Tests / Papers /
Projects / Participation
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Point Value
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Final
Grade Scale |
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Quizzes: There will be 2-3 online
quizzes. Exams: There is one on-campus exam comprised of essay and
objective questions. Discussion Forums: There are regular required class discussions that
take place in the Discussion Board section of the course site. Journal I Project: You will observe and analyze your use of the media. Journal II Project: You will further examine your media usage and the
role it plays in your life. Media
Issues Project:
Students will work in groups to analyze theories and concepts from the course
as they apply to contemporary issues in the media. |
50 points
100 points
180 points 25 points 75 points 100 points |
470 (90%) to 530 = A |
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If the graded performance for online
assignments differs significantly from the grade average for proctored
assignments, the instructor reserves the right to administer additional
tests. |
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Student
Services |
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A
variety of services are available to assist students in succeeding at FCC.
Students can learn more about these services by visiting the Student Services
web page: http://www.frederick.edu/student_services/index.aspx. Students
with disabilities who are in need of accommodations or who have questions
related to disabilities services should contact the Services for Students
with Disabilities (SSD) office at 301-846-2408. Students can learn more about
these services by visiting the Services for Students with Disabilities web
page: http://www.frederick.edu/student_services/disability.aspx. |
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Participation Policy: |
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To maintain the highest quality of academic
work, students are expected to participate fully in all course
activities. To complete all
assignments and meet the posted deadlines, students will need to visit the Blackboard site at least three times each week. The site should be checked
on Monday to view the required activities. Students must then visit the site
at least twice later in the week to participate in discussion forums as
designated in the forum instructions. In case of serious illness, emergency,
religious holidays, or participation in official college functions, students
remain responsible for completing the course requirements. Emergencies will
be dealt with on a case-by-case basis. Contact the instructor right away if
an emergency occurs. Late
Assignments: Assignments not submitted on
time will be penalized 10% each day. Assignments that are more than one week late will not be accepted. No late quizzes or
discussion postings will be accepted. At Frederick Community College, in all
credit courses, students are expected to invest a minimum of two hours
completing out-of-class course work for every hour of in-class instructional
time. For example, in a 3-credit course, students experience a total of 37.5
hours of instructional time and should invest a minimum of 75 hours in
out-of-class time preparing for the course and completing assignments. In a
traditional 15-week, 3-credit course, this equates to an average minimum of 5 hours per week. For online and hybrid
courses, students can expect active instructional time and “out-of-class”
course work comparable to face-to-face courses with the same number of
credits. The
instructor will use tracking features throughout the semester to monitor
student use of, and visits to, the course Blackboard site. |
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Email Policy: |
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With the exception of MOL students, all FCC
students will receive and are expected to use their FCC email address for
correspondence with faculty and staff at the college. Students can establish
and access their FCC email accounts at https://myfcc.frederick.edu.
Email is an instructional tool essential to student-instructor and
student-student communication. In the Blackboard environment by default, your
email address is available to all students in this course. However, students are permitted to use
email addresses of other students in this course only for the purpose and the
duration of this course. The instructor will respond to regular
student email inquiries (grades, posted assignments, and tests excluded)
within the time frame of 24-36 hours. If an emergency changes the response time, an Announcement
will be posted on the course Blackboard site. |
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Academic Integrity: |
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Work in this course is
subject to the provisions of the FCC Code of Academic Integrity. Plagiarism
in any form will not be tolerated. As a student, it is your job to practice
academic honesty at ALL times. Make
sure that all sources, particularly Internet sources, get proper credit for
quotations, paraphrases, and ideas. More information about this and the
Student Conduct Code are available at http://www.frederick.edu/student_services/studentpolicies.aspx |
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You must send your Academic Integrity
Pledge to the instructor. The form is available at http://courses.frederick.edu/_utilities/regform.htm |
Topical Outline
NOTE:
Your instructor reserves the right to make changes to
this outline as needed. Any changes to the schedule will be posted on the
course site and you will be responsible for noting them.
WEEK
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SUBJECT/
CONTENT |
ACTIVITIES/ASSIGNMENTS |
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Week 1 |
Course Introduction Mass Media Literacy: Chapter 1 |
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Complete Getting Started Folder ×
Submit Scavenger Hunt ×
Read and Study Chapter 1 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Review Journal I Assignment ×
Complete Time on Task Survey |
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Week 2 |
Media Technology: Chapter
2 Ink on Paper: Chapter 4 |
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Read and Study Chapters 2 & 4 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Data Collection Journal I ×
Complete Time on Task Survey |
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Week 3 |
Sound
Media: Chapter 5 |
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Read and Study Chapter 5 ×
Review Posted Learning Activities
and Resources ×
Complete Quiz #1 ×
Write-up/ Submit Journal I ×
Complete Time on Task Survey |
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Week 4 |
Motion Media: Chapter 6 |
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Read and Study Chapter 6 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Prepare/Submit Censorship Assignment ×
Complete Time on Task Survey |
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Week 5 |
News: Chapter 8 |
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Read and Study Chapter 7 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Review Journal II Assignment ×
Complete Time on Task Survey |
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Week 6 |
Public Relations: Chapter
10 |
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Read and Study Chapter 10 ×
Review Posted Learning Activities
and Resources ×
Data Collection Journal II ×
Review Media Issues Project
Assignment ×
Research/Submit Project Topic
Choices ×
Complete Time on Task Survey |
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Week 7 |
Advertising: Chapter 11 |
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Read and Study Chapter 11 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Write-up/Submit Journal II ×
Review for Exam ×
Check Project Group Assignment ×
Contact Project Group Members ×
Post Available Group Meeting Times ×
Complete Time on Task Survey |
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Week 8 |
Exam Media Issues Project
Meeting Media Issues Project
Research |
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Complete Exam in Testing Center ×
Research
Project Topic ×
Meet with
Project Group Members ×
Complete Time on Task Survey |
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Week 9 |
New Media Landscape: Chapter
7 Entertainment: Chapter
9 |
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Read and Study Chapters 7 & 9 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Email Instructor re: Group Project ×
Prepare/Submit Media Project Outline ×
Complete Time on Task Survey |
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Week 10 |
Ethics: Chapter 17 |
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Read and Study Chapter 17 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Coordinate Project with Group ×
Email Instructor re: Group Project ×
Complete Time on Task Survey |
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Last day to withdraw from this class is April 16th. |
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Week 11 |
Media Economics: Chapter
3 |
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Read and Study Chapter 3 ×
Review Posted Learning Activities
and Resources ×
Coordinate Project with Group ×
Email Instructor re: Group Project ×
Complete Time on Task Survey |
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Week 12 |
Mass Audiences: Chapter
12 |
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Read and Study Chapter 12 ×
Review Posted Learning Activities
and Resources ×
Complete Quiz #2 ×
Coordinate Project with Group ×
Email Instructor re: Group Project ×
Complete Time on Task Survey |
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Week 13 |
Media Issues Project
Preparation |
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Complete/Submit Project with Group ×
Complete Time on Task Survey |
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Week 14 |
Media Issues Project Presentation |
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Participate in Discussion Forum ×
Participate in Project Presentation ×
Complete Course Evaluation ×
Complete Time on Task Survey |
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Week 15 |
Mass Media Effects: Chapter
13 Wrap-Up
and Review
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Read and Study Chapter 13 ×
Review Posted Learning Activities
and Resources ×
Participate in Discussion Forum ×
Complete Course Review ×
Complete Time on Task Survey |
Have a Great Summer!