Frederick Community College BU225-ONL1-Marketing Summer 2009
Class begins: May 30, 2009	Class ends: July 25, 2009	Last Day to Drop: July 8, 2009

You must use your FCC email address for all emails in this class.

Check BB to ensure that your FCC email address is in your profile correctly.

NOTE: All Emails MUST have

BU274-Name-Assignment in the Subject field.

Instructor Information:
Name: Samantha Servey	Office: N/A
E-mail: sservey@frederick.edu	Phone Number: 301-865-6057 (h) 301.748.2927 (c)
Office Hours: By Appointment	Campus Mail Box #: 603

Course Information:
Credits: 3
On-campus Meetings: None	On-campus Exams: 1
Pre-requisites: EN50A and EN52 Or ESL95 and ESL99	Co-requisites: N/A

Course Description:

Problems and organization of systems of distributing goods and services in the business world. Promotion through retail and wholesale parallels, consumer buying habits, pricing, budgeting, transportation and warehousing, sources and uses of marketing information are given attention.

Core Learning Outcomes:

1. List the universal functions of marketing.

2. Define the four elements of promotion.

3. Differentiate between consumer and industrial products.

4. Analyze how public relations is used and evaluated.

5. Examine the types of franchising and its benefits and weaknesses.

6. Discover the different types of pricing policies.

Instructional Methods:

Text reading and questions, PowerPoint presentations, videos, internet research, e-mail discussions.

 How is this course organized?

This course is setup by weekly reading and response (quizzes, discussion, papers, or projects) as well as a marketing plan project.

Text(s) for Course:

"Marketing” by William M. Pride, and O. C. Ferrell; 14th Edition, Houghton Mifflin Company

Progress Report:

By the end of the 5th week of the semester, you will have an opportunity to evaluate your progress in this course and decide if you need to make any adjustments (additional study, tutoring, conference with instructor) to assure your success in this course.

Evaluation Methods:
Tests / Papers / Projects	Point Value	Final Grade Scale
Marketing Interview Paper Chapter Quizzes (20) Exams (4) Marketing Plan Chapter Responses (20)	100 200 (10 each chapter) 200 (50 each exam) 300 200 (10pts per response) 1000 possible points	900 = A 800 = B 700 = C 600 = D Below 599 = F

Attendance/Participation Policy:

The course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and specific activities students will have the opportunity to use the concepts, ideas, and strategies presented online in assignments.

Your presence online is expected.

1. You are expected to review and complete all assignments by the due date and time. You are of course welcome to work ahead. You should receive feedback on assignments within 2-3 days unless otherwise specified.
2. You are expected to read the Course Announcements – weekly postings of expectations will be documented there.
3. You are expected to participate in any online questions with instructor/discussions – please check the system at least 2 times per week.
4. You are expected to take one exam (date to be determined) at the on campus testing center.
5. You must contact the instructor prior to an assignment due date if there is a problem or the assignment will earn you “0” points.

Email Policy: THIS IS VERY IMPORTANT

Email is an instructional tool essential to student-instructor and student-student communication. You MUST include BU225 – Your Name – Assignment in the subject line of all emails.

You are responsible for checking your email on a regular basis and replying to the instructor in a timely (2-3 days) fashion. I will post course announcements in BB and also send announcements via email. Please note that this is my ONLY means of communication with you. When you hit “Send” it does not automatically mean I have received your email.

I will respond to email inquiries (grades, posted assignments, and tests excluded) within 24 to 48 hours. All assignments will receive a “Rec’d” message from me to let you know I am in possession of your work. If you DO NOT receive an email with “Rec’d” in reply to your message within 24 hours – please call me so that we can discuss why I haven’t gotten your email. If you don’t call and I have not received your assignment, I will assume you didn’t turn it in and record a “0”. Your earned grade will be documented in BB within 2-3 days of the due date.

Instructor’s Expectations:

§ Participate in class fully prepared having read all assigned material

§ Contribute to the class discussion in a way that enhances the learning process

§ Conduct yourself in online discussions as you would in a business situation (i.e., arrive on time, be courteous, offer constructive criticism, compliment on a job well done, and give thoughtful feedback.)

§ Provide the instructor with feedback regarding how this class is meeting your needs

§ Share responsibility for the quality of the experience – you must do the work to be prepared

§ Participate in all online activities, failure to do so will adversely affect your grade

§ Submit all assignments on a timely basis, late assignments will NOT be accepted without permission

§ Self-monitor grades and progress – it is all in BlackBoard

§ At any time if you have a question, please contact me via email or phone

Expectations of Written Work

Assignments are to be emailed to the instructor at sservey@frederick.edu by the due date/time.

Please use the Subject Line and format it as follows:

BU225 - Last Name - Assignment

All assignments must be typed in MS Word, 12-point font, double-spaced using standard one-inch margins. Students who do not have MS Word will need to save and upload their assignments as an RTF (rich text format) file type. The instructor will not be responsible for converting assignments submitted in any other format.

Please be sure to name (save file as) in the following format: BU225-Last Name-Assignment

All assignments are graded for content in meeting the defined objectives and clarity of communication (proficient use of English grammar and punctuation is expected). All reference resources must be properly cited.

Academic Honesty:

Work in this course is subject to the provisions of the FCC Code of Academic Honesty. Plagiarism in any form will not be tolerated. As a student, it is your job to practice academic honesty at ALL times. Make sure that all sources, particularly Internet sources, get proper credit for quotations, paraphrases, and ideas.

In addition, be certain that it is always you doing your own work – the on campus exam will be a monitor for this as you will be required to show your student ID to take that exam.

Students with Disabilities

FCC provides reasonable accommodations to otherwise qualified students with disabilities in accordance with the Americans with Disabilities Act of 1990 (ADA) and Section 504 of the Rehabilitation Act of 1973 (Section 504) and amendments. Students with disabilities who are in need of accommodations must contact the Services for Students with Disabilities (SSD) office at 301-846-2408 (A Building, Room 106A) in order to request and apply for services. The SSD office will require appropriate documentation of a disability. Questions related to accommodations or services can be directed to the SSD office. Additional information related to services can be viewed at the following FCC web page: http://www.frederick.edu/student_services/disability.aspx.

If you currently receive services from the SSD office, please submit your Student Success Plan to me and make an appointment with me to discuss your accommodations and needs in class. I will hold any information you share with me in strict confidence unless you give me permission to do otherwise.

TOPICAL OUTLINE

WEEK	SUBJECT	CONTENT
1	Marketing Overview Planning, Implementing, and Controlling Marketing Strategies The Marketing Environment Marketing Interview Paper DUE	Chapter 1-3
2	Social Responsibility & Ethics in Marketing Consumer Buying Behavior TEST 1 – Chapters 1-5	Chapter 4-5
3	Business Markets and Buying Behavior Reaching Global Markets E-Marketing & Customer Relationship Management Marketing Plan – Part 1	Chapter 6-8
4	Marketing Research and Information Systems Target Markets TEST 2 – Chapters 6-10	Chapter 9-10
5	Products Concepts Developing & Managing Products Branding & Packaging Marketing Plan – Part 2	Chapter 11-13
6	Service Marketing Marketing Channels TEST 3 – Chapters 11-15	Chapter 14-15
7	Retailing & Direct Marketing Integrated Marketing Communications Marketing Plan – Part 3	Chapter 17,18
8	Advertising & Public Relations Personal Selling & Sales Promotion TEST 4 – Chapters 17-20 Marketing Plan DUE	Chapter 19-20

NOTE: Instructor reserves the right to make changes to this outline as needed.

Weekly assignments are posted on Blackboard under the Assignments tab, by week and then by chapter.

Due dates are included on the Week 1 folder name.