Frederick Community College

BU225-ONL1-Marketing

Summer 2011

Class begins:  6/6/11

Class ends:  8/4/11

Last Day to Withdraw: 7/13/11

You must use your FCC email address for all emails in this class.

Check BB to ensure that your FCC email address is in your profile correctly.

NOTE: All Emails MUST have

BU225-Name in the Subject field.

Instructor Information:

Name:   Samantha Servey

Office:  N/A

E-mail:  sservey@frederick.edu

Phone Number:            301-865-6057 (h)

                                    301.748.2927 (c)

Office Hours:  By Appointment

Campus Mail Box #:     N/A

Course Information:

Credits:  3

On-campus Meetings:  None

On-campus Exams:  1

Pre-requisites:  EN50A and EN52 /  ESL95 and ESL99

Co-requisites:  N/A

Course Description:

Problems and organization of systems of distributing goods and services in the business world.  Promotion through retail and wholesale parallels, consumer buying habits, pricing, budgeting, transportation and warehousing, sources and uses of marketing information are given attention.

Core Learning Outcomes:

1.                   List the universal functions of marketing.

2.                   Define the four elements of promotion.

3.                   Differentiate between consumer and industrial products.          

4.                   Analyze how public relations is used and evaluated.

5.                   Examine the types of franchising and its benefits and weaknesses.

6.                   Discover the different types of pricing policies.

 Instructional Methods:

Text reading and questions, PowerPoint presentations, videos, internet research, e-mail discussions.

 How is this course organized?

This course is setup by weekly reading and response (quizzes, discussion, papers, or projects) as well as a marketing interview paper.

Text(s) for Course:

"Marketing” by William M. Pride, and O. C. Ferrell; 14th Edition, Houghton Mifflin Company

Progress Report:

Because this in an online course, you will have a weekly opportunity to evaluate your progress using the Blackboard grade book.  If you need to make any adjustments (additional study, tutoring, conference with instructor) to assure your success in this course, please let me know.

Evaluation Methods:

Tests / Papers / Projects

Point Value

Final Grade Scale

Chapter Assignments (13 at 50pts each)

650

A = 900-1000 pts

                Activity/Video/Article (20), Case Questions (15);

                Chapter Quiz (10);

                Discussion Questions (5)

B = 800-899 pts

C = 700-799 pts

Tests (2 at 100 pts each)

200

D = 600-699 pts

Marketing Interview

150

F = below 600 pts

Total

1000

NOTE: Assignments are due by midnight on Monday submitted via Blackboard.

Tests must be taken by the deadline unless you’ve spoken to me prior.

Attendance/Participation Policy:

To maintain the highest quality of academic work, students are expected to participate fully in all course activities. In case of serious illness, emergency, religious holidays, or participation in official college functions, students remain responsible for completing the requirements of the course. 

The course is highly interactive between the class and the instructor.  Through case studies/presentations, problems, and specific activities students will have the opportunity to use the concepts, ideas, and strategies presented online in assignments.

Your presence online is expected.

1.     You are expected to review and complete all assignments by the due date and time.  You should receive feedback on assignments within 2-3 days unless otherwise specified. 

2.     You are expected to read the Course Announcements – weekly postings will be documented there.

3.     You are expected to participate in any online discussions – please check the system at least 2 times per week.

4.     You are expected to take one exam (date to be determined) at the on campus testing center.

 Email Policy:              THIS IS VERY IMPORTANT

Email is an instructional tool essential to student-instructor and student-student communication. In the Blackboard environment by default, your email address is available to all students in this course.

However, students are permitted to use email addresses of other students in this course only for the purpose and the duration of this course.

Students who are concerned about the privacy of their personal email address are reminded of commercially available products that allow them to create unique email addresses specifically for the purpose and duration of this course.

The instructor can be expected to respond to regular student email inquiries (grades, posted assignments, and tests excluded) within the time frame of 24 to 48 hours.

You MUST include BU225 – Your Name in the subject line of all emails.  YOU MUST use your FCC email account and check it and the Blackboard announcements at least weekly!!

When you hit “Send” it does not automatically mean I have received your email.   If you DO NOT receive an email with “Rec’d” in reply to your message within 24 hours – please call me!

Academic Integrity:

Work in this course is subject to the provisions of the FCC Code of Academic Integrity. Plagiarism in any form will not be tolerated. As a student, it is your job to practice academic honesty at ALL times.  Make sure that all sources, particularly Internet sources, get proper credit for quotations, paraphrases, and ideas. More information about this and the Student Conduct Code are available at http://www.frederick.edu/student_services/studentpolicies.aspx

You must send your Academic Integrity Pledge to the instructor. The form is available at http://courses.frederick.edu/_utilities/regform.htm

 Instructor’s Expectations:

§  Participate in class fully prepared having read all assigned material

§  Contribute to the class discussion in a way that enhances the learning process

§  Conduct yourself in online discussions as you would in a business situation (i.e., on time, be courteous, compliment on a job well done, and give thoughtful feedback.)

§  Provide the instructor with feedback regarding how this class is meeting your needs 

§  Share responsibility for the quality of the experience – you must do the work to be prepared

§  Participate in all online activities, failure to do so will adversely affect your grade

§  Submit all assignments on a timely basis, late assignments will NOT be accepted without permission

§  Self-monitor grades and progress – it is all in Blackboard (Grades/Tools – My Grades)

§  At any time if you have a question, please contact me via email or phone

 Expectations of Written Work

Assignments are to be turned in via Blackboard.  ALL assignments are graded for completeness, content in meeting the defined objectives, and clarity of communication (proficient use of English grammar and punctuation is expected).  All reference resources must be properly cited.

TOPIC OUTLINE

NOTE:  Instructor reserves the right to make changes to this outline as needed.

All chapter assignments are due by Sunday at midnight and these dates are listed in the

Due Dates section of the course Blackboard site.