Frederick Community College

BU103ONL - INTRODUCTION TO BUSINESS

Summer 2012

You must send your email address to the instructor before class begins

Class begins: 6/4/12 Class ends: 7/30/12 Last day to drop: 7/18/12

		Instructor Information:
		Name: Donna J. Lane, CPA, MBA	Office: C221
		E-mail: dlane@frederick.edu	Phone Number: 301-846-2603
		Office Hours: by appointment	Campus Mail Box #: 269
	Course Information:
	Credits: 3
	On-campus Meetings: none		On-campus Exams: 2
	Prerequisites: EN50A and EN52 or ESL95 and ESL99		Co-requisites: none
Course Description:

Introduces effective use of planning, organization, and control in the management of an

enterprise. Introduction to finance, personnel and plant management, marketing, and

business and government relations.

Core Learning Outcomes:

1. Discuss the major differences between capitalism, socialism, and

communism.

2. Describe how technology has changed business practices.

3. List the forms of business ownership and identify several

advantages and disadvantages of each.

4. Identify the four functions of management.

5. Describe the elements of the marketing mix.

6. Define the functions of human resource management.

7. Describe the tools of the Federal Reserve and how they impact the

economy.

8. Determine the role of debt and equity to finance a business.

Instructional Methods:

Textbook assignments

Business news

Internet exercises

Investigative paper

Online discussion

How is this course organized:

Instructions, dates, assignments are on the Blackboard website. The course is not self-paced. Due dates are firm. Weekly assignments are to be completed on time.

Text(s) for Course:

Understanding Business, Nickels, McHugh, McHugh, 9^th Edition, 2010, McGraw-Hill/Irwin ISBN #978-0-07-351170-2

Optional: Student Assessment and Learning Guide

Evaluation Methods:

Tests / Papers / Projects	Point Value	Final Grade Scale
4 exams	400	540-600 = A
10 “Net” items	100	480-539 = B
15 Business news summaries	75	420-479 = C
Business interview/paper	25	360-419 = D
Total points	600	Below 360 = F

Progress Report:

Each student will be made aware of his or her progress in the course by the third week of classes.
	Student Services
	A variety of services are available to assist students in succeeding at FCC. Students can learn more about these services by visiting the Student Services web page: http://www.frederick.edu/student_services/index.aspx. Students with disabilities who are in need of accommodations or who have questions related to disabilities services should contact the Services for Students with Disabilities (SSD) office at 301-846-2408. Students can learn more about these services by visiting the Services for Students with Disabilities web page: http://www.frederick.edu/student_services/disability.aspx.

Participation Policy

No points are given for participation but students are expected to participate.

The course is not self-paced so assignments are due when indicated.

Federal Credit Hour Statement

At Frederick Community College, in all credit courses, students are expected to invest a minimum of two hours completing out-of-class course work for every hour of instructional time. For online and hybrid courses, students can expect active instruction time and “out-of-class” course work to be comparable to face-to-face courses with the same number of credits. For example, during a traditional 15-week, 3 credit course, students experience 2.5 hours per week of instructional time and should invest a minimum average of 5 hours per week in out-of-class time preparing for the course and completing assignments and activities.

Attendance Policy:

To complete this course successfully you do NOT have to be online at a particular day or time. However, the course follows a weekly schedule. Students are expected to complete all the work assigned for a particular week and to observe all test and exam deadlines throughout the semester.

Email Policy:

With the exception of MOL students, all FCC students will receive and are expected to use their FCC email address for correspondence with faculty and staff at the college. Students can establish and access their FCC email accounts at https://myfcc.frederick.edu. Email is an instructional tool essential to student-instructor and student-student communication. In the Blackboard environment by default, your email address is available to all students in this course.

However, students are permitted to use email addresses of other students in this course only for the purpose and the duration of this course.

The instructor can be expected to respond to regular student email inquiries (grades, posted assignments, and tests excluded) within the time frame of 24 to 48 hours.

Academic Integrity:

Work in this course is subject to the provisions of the FCC Code of Academic Integrity. Plagiarism in any form will not be tolerated. As a student, it is your job to practice academic honesty at ALL times. Make sure that all sources, particularly Internet sources, get proper credit for quotations, paraphrases, and ideas. More information about this and the Student Conduct Code are available at http://www.frederick.edu/student_services/studentpolicies.aspx

You must send your Academic Integrity Pledge to the instructor. The form is available at http://courses.frederick.edu/_utilities/regform.htm

TOPICAL OUTLINE

WEEK	SUBJECT	CONTENT
1	Ch.1 Taking Risks and Making Profits within the Dynamic Business Environment  Ch. 2 Understanding How Economics Affects Business Ch. 3 Doing Business in Global Markets	Entrepreneurship Business Environment Evolution of Business Economics and Business Economic Systems US Economic System BUSINESS NEWS #1 INTERVIEW QUESTION Trading in Global Markets Reaching Global Markets Trade Protectionism BUSINESS NEWS #2 TAKING IT TO THE NET #1
2	Ch. 4 Demanding Ethical and Socially Responsible Behavior EXAM 1 (Chapters 1-4)  Ch. 5 How to Form a Business Ch. 6 Entrepreneurship and Starting a Small Business	Managing Business Ethically Corp. Social Responsibility International Ethics BUSINESS NEWS #3 3 Basic Forms Mergers and Acquisitions Franchises BUSINESS NEWS #4 TAKING IT TO THE NET #2 Becoming an Entrepreneur Getting Started Managing a Small Business
3	Ch. 7 Management and Leadership Ch. 8 Adapting Organizations to Today’s Markets	Functions of Management Learning Management Skills BUSINESS NEWS #5 TAKING IT TO THE NET #3 The Changing Organization Structuring and Restructuring Organization models BUSINESS NEWS #6 INTERVIEW PAPER DUE
4	Ch. 9 Production and Operations Management  EXAM 2 (Chapters 5-9) Ch. 10 Motivating Employees	Manufacturing/Services Base Operations Management Production Techniques BUSINESS NEWS #7 TAKING IT TO THE NET #4 Importance of Motivation Motivation Theories Open Communication BUSINESS NEWS #8
5	Ch. 11 Human Resource Management: Finding and Keeping the Best Employees  Ch. 12 Dealing with Employee-Management Issues and Relationships  Ch. 13 Marketing: Helping Buyers Buy	Finding the Best Employees Keeping the Best Employees Laws Affecting HR Mgmt BUSINESS NEWS #9 TAKING IT TO THE NET #5 Collective Bargaining Labor-Mgmt. Conflicts Controversial Issues BUSINESS NEWS #10 TAKING IT TO THE NET #6 Marketing Mgmt. and Mix Consumer Market Business-to-Business Market
6	Ch. 14 Developing and Pricing Goods and Services EXAM 3 (Chapters 10-14) Ch. 15 Distributing Products	Product Differentiation Branding and Brand Equity Brand Management BUSINESS NEWS #11 TAKING IT TO THE NET #7 Marketing Intermediaries Wholesale and Retail Nonstore Retailing BUSINESS NEWS #12
7	Ch. 16 Using Effective Promotions  Ch. 18 Financial Management Ch. 19 Using Securities Markets for Financing and Investing Opportunities	Promotion Mix Managing the Promotion Mix BUSINESS NEWS #13 TAKING IT TO THE NET #8 Financial Planning Short-Term Financing Long-Term Financing  Debt and Equity Financing How to Invest Understanding Information BUSINESS NEWS #14 TAKING IT TO THE NET #9
8	Ch. 20 Money, Financial Institutions, and the Federal Reserve Bonus Ch. D (back part of text) Managing Your Personal Finances EXAM 4 (Chapters 15, 16, 18-20)	Control of the Money Supply American Banking System Future of Banking Financial Planning Building Capital Retirement Planning BUSINESS NEWS #15 TAKING IT TO THE NET #10

THE OUTLINE MAY BE CHANGED AT THE DISCRETION OF THE INSTRUCTOR.