Frederick Community College
BU103ONL - INTRODUCTION TO BUSINESS
Fall 2008
You must send your email address to the
instructor before class begins.
Instructor Information:
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Name: Donna J. Lane, CPA, MBA |
Office: L101F |
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E-mail: dlane@frederick.edu |
Phone Number: 301-846-2603 Secretary: 301-846-2694 |
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Office Hours: as posted
outside office |
Campus Mail Box Number: 133 |
Course Information:
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Credits: 3 |
Last Day to Drop: November 3,
2008 |
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Prerequisites: None |
Co-requisites: None |
|
Meeting Day(s): Internet
class |
Meeting Time(s): n/a |
Course Description:
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Introduces effective use of
planning, organization, and control in the management of an enterprise. Introduction to finance, personnel and
plant management, marketing, and business and government relations. |
Core Learning Outcomes:
By the completion of the
course students will:
|
1.
Discuss the
major differences between capitalism, socialism, and communism. |
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2.
Describe how
technology has changed business practices. |
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3.
List the forms
of business ownership and identify several advantages and disadvantages of
each. |
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4.
Identify the
four functions of management. |
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5.
Describe the
elements of the marketing mix. |
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6.
Define the
functions of human resource management. |
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7.
Describe the
tools of the Federal Reserve and how they impact the economy. |
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8.
Determine the
role of debt and equity to finance a business. |
Instructional Methods:
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Textbook assignments Business news Internet exercises Investigative paper Online discussion |
Text(s) for Course:
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Understanding Business, Nickels, McHugh, McHugh, 8th Edition,
2008, McGraw-Hill/Irwin ISBN #978-0-07-3105970-0 Optional: Student Assessment and Learning Guide |
Tests / Papers
/ Projects
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Point Value
|
Final Grade Scale |
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4 exams |
400 |
594-660 = A |
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10 “Net” items |
100 |
528-593 = B |
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15 Business news summaries |
75 |
462-527 = C |
|
Business interview/paper |
25 |
396-461 = D |
|
Discussion board Total points |
60 660 |
Below 396 = F |
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Each student will be made
aware of his or her progress in the course by the sixth week of classes. |
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To complete this course
successfully you do NOT have to be online at a particular day or time. However, the course follows a weekly
schedule. Students are expected to
complete all the work assigned for a particular week and to observe all test
and exam deadlines throughout the semester. |
Topical Outline
WEEK
|
SUBJECT
|
CONTENT
|
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1 |
Ch. 1 Managing within the
Dynamic Business Environment: Taking
Risks and Making Profits |
Entrepreneurship Business Environment Evolution of Business |
|
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Ch. 2 How Economics Affects
Business: The Creation and Distribution of Wealth Business news summary #1
Questions for business interview paper |
Economics and Business Economic Systems Economic System of the US |
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2 |
Ch. 3 Competing in Global
Markets Business news summary #2
Taking it to the Net #1 |
Trading in Global Markets Reaching Global Markets Trade Protectionism |
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3 |
Ch. 4 Demonstrating Ethical
Behavior and Social Responsibility Business news summary #3 |
Managing Business Ethically
Corp. Social Responsibility
International Ethics |
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EXAM 1 (Chapters
1-4) |
|
|
4 |
Ch. 5 Choosing a Form of
Business Ownership Business news summary #4 Taking it to the Net #2 |
3 Basic Forms Mergers and Acquisitions Franchises |
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5 |
Ch. 6 Entrepreneurship and
Starting a Small Business |
Becoming an Entrepreneur Getting Started Managing a Small Business |
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Ch. 7 Management,
Leadership and Employee Empowerment Business news summary #5 Taking it to the Net
#3 |
Functions of Management Learning Management Skills |
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6 |
Ch. 8 Adapting
Organizations to Today’s Markets Business news
summary #6 Business interview paper due |
The Changing Organization Structuring and
Restructuring Organization models |
|
7 |
Ch. 9 Producing World-Class
Goods and Services Business news summary #7
Taking it to the Net #4 |
Manufacturing/Services Base
Operations Management Production Techniques |
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EXAM 2 (Chapters 5-9) |
|
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8 |
Ch. 10 Motivating Employees
and Building Self-Managed Teams |
Importance of Motivation Motivation Theories Open Communication |
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Ch. 11 Human Resource
Management: Finding and Keeping the Best Employees Business news summary #8 Taking it to the Net #5 |
Finding the Best Employees Keeping the Best Employees Laws Affecting HR Mgmt. |
|
9 |
Ch. 12 Dealing with
Employee-Management Issues and Relationships Business news summary #9 Taking it to the Net #6 |
Collective Bargaining Labor-Mgmt. Conflicts Controversial Issues |
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10 |
Ch. 13 Marketing: Building Customer Relationships |
Marketing Mgmt. And Mix Consumer Market Business-to-Business Market |
|
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Ch. 14 Developing and
Pricing Products and Services Business news summary #10 Taking it to the Net #7 |
Product Differentiation Branding and Brand Equity Brand Management |
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11 |
EXAM 3 (Chapters 10-14) |
|
|
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Ch. 15 Distributing Products
Quickly and Efficiently Business news summary #11 |
Marketing Intermediaries Wholesale and Retail Nonstore
Retailing |
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12 |
Ch. 16 Using Effective
Promotional Techniques Business news summary #12 Taking it to the Net #8 |
Promotion Mix
Managing the Promotion Mix |
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13 |
Ch. 18 Financial Management |
Financial Planning Short-Term Financing Long-Term Financing |
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Ch. 19 Securities Markets:
Financing and Investing Opportunities Business news summary #13 Taking it to the Net #9 |
Debt and Equity Financing How to Invest Understanding Information |
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14 |
Ch. 20 Understanding Money, Financial Institutions, and the Federal
Reserve |
Control of the Money Supply
American Banking System Future of Banking |
|
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Bonus Ch. D (p. 633)
Managing Your Personal Finances Business news summary #14 Taking it to the Net #10 |
Financial Planning
Building
Capital Retirement Planning |
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15 |
EXAM 4 (Chapters 15, 16, 18-20) Business news
summary #15 on a topic covered in Bonus Ch. D
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THE OUTLINE MAY BE
CHANGED AT THE DISCRETION OF THE INSTRUCTOR.