Frederick Community College
BU103ONL - INTRODUCTION TO BUSINESS
Spring 2010
You must send your email address to the
instructor before class begins.
Instructor Information:
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Name: Donna J. Lane, CPA, MBA |
Office: L101F |
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E-mail: dlane@frederick.edu |
Phone Number: 301-846-2603 Secretary: 301-846-2694 |
|
Office Hours: as posted
outside office |
Campus Mail Box Number: 133 |
Course Information:
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Credits: 3 |
Last Day to Drop: April 9,
2010 |
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Prerequisites: None |
Co-requisites: None |
|
Meeting Day(s): Internet
class |
Meeting Time(s): n/a |
Course Description:
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Introduces effective use of
planning, organization, and control in the management of an enterprise. Introduction to finance, personnel and
plant management, marketing, and business and government relations. |
Core Learning Outcomes:
By the completion of the
course students will:
|
1.
Discuss the
major differences between capitalism, socialism, and communism. |
|
2.
Describe how
technology has changed business practices. |
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3.
List the forms
of business ownership and identify several advantages and disadvantages of
each. |
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4.
Identify the
four functions of management. |
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5.
Describe the
elements of the marketing mix. |
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6.
Define the
functions of human resource management. |
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7.
Describe the
tools of the Federal Reserve and how they impact the economy. |
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8.
Determine the
role of debt and equity to finance a business. |
Instructional Methods:
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Textbook assignments Business news Internet exercises Investigative paper Online discussion |
Text(s) for Course:
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Understanding Business, Nickels, McHugh, McHugh, 8th Edition,
2008, McGraw-Hill/Irwin ISBN #978-0-07-3105970-0 Optional: Student Assessment and Learning Guide |
Tests / Papers
/ Projects
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Point Value
|
Final Grade Scale |
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4 exams |
400 |
594-660 = A |
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10 “Net” items |
100 |
528-593 = B |
|
15 Business news summaries |
75 |
462-527 = C |
|
Business interview/paper |
25 |
396-461 = D |
|
Discussion board Total points |
60 660 |
Below 396 = F |
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Each student will be made
aware of his or her progress in the course by the sixth week of classes. |
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To complete this course
successfully you do NOT have to be online at a particular day or time. However, the course follows a weekly
schedule. Students are expected to
complete all the work assigned for a particular week and to observe all test
and exam deadlines throughout the semester. |
Students
with Disabilities
FCC provides reasonable accommodations to
otherwise qualified students with disabilities in accordance with the Americans
with Disabilities Act of 1990 (ADA) and Section 504 of the Rehabilitation Act
of 1973 (Section 504) and amendments.
Students with disabilities who are in need of accommodations must
contact the Services for Students with Disabilities (SSD) office at
301-846-2408 (A Building, Room 106A) in order to request and apply for services. The SSD office will require appropriate
documentation of a disability. Questions
related to accommodations or services can be directed to the SSD office. Additional information related to services
can be viewed at the following FCC web page:
http://www.frederick.edu/student_services/disability.aspx.
If you currently receive
services from the SSD office, please submit your Student Success Plan to me and
make an appointment with me to discuss your accommodations and needs in
class. I will hold any information you
share with me in strict confidence unless you give me permission to do
otherwise.
Topical Outline
WEEK
|
SUBJECT
|
CONTENT
|
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1 |
Ch. 1 Managing within the
Dynamic Business Environment: Taking
Risks and Making Profits |
Entrepreneurship Business Environment Evolution of Business |
|
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Ch. 2 How Economics Affects
Business: The Creation and Distribution of Wealth Business news summary #1
Questions for business interview paper |
Economics and Business Economic Systems Economic System of the US |
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2 |
Ch. 3 Competing in Global
Markets Business news summary #2
Taking it to the Net #1 |
Trading in Global Markets Reaching Global Markets Trade Protectionism |
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3 |
Ch. 4 Demonstrating Ethical
Behavior and Social Responsibility Business news summary #3 |
Managing Business Ethically
Corp. Social Responsibility
International Ethics |
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EXAM 1 (Chapters
1-4) |
|
|
4 |
Ch. 5 Choosing a Form of
Business Ownership Business news summary #4 Taking it to the Net #2 |
3 Basic Forms Mergers and Acquisitions Franchises |
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5 |
Ch. 6 Entrepreneurship and
Starting a Small Business |
Becoming an Entrepreneur Getting Started Managing a Small Business |
|
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Ch. 7 Management,
Leadership and Employee Empowerment Business news summary #5 Taking it to the Net
#3 |
Functions of Management Learning Management Skills |
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6 |
Ch. 8 Adapting
Organizations to Today’s Markets Business news
summary #6 Business interview paper due |
The Changing Organization Structuring and
Restructuring Organization models |
|
7 |
Ch. 9 Producing World-Class
Goods and Services Business news summary #7
Taking it to the Net #4 |
Manufacturing/Services Base
Operations Management Production Techniques |
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EXAM 2 (Chapters 5-9) |
|
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8 |
Ch. 10 Motivating Employees
and Building Self-Managed Teams |
Importance of Motivation Motivation Theories Open Communication |
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Ch. 11 Human Resource
Management: Finding and Keeping the Best Employees Business news summary #8 Taking it to the Net #5 |
Finding the Best Employees Keeping the Best Employees Laws Affecting HR Mgmt. |
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9 |
Ch. 12 Dealing with
Employee-Management Issues and Relationships Business news summary #9 Taking it to the Net #6 |
Collective Bargaining Labor-Mgmt. Conflicts Controversial Issues |
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10 |
Ch. 13 Marketing: Building Customer Relationships |
Marketing Mgmt. And Mix Consumer Market Business-to-Business Market |
|
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Ch. 14 Developing and
Pricing Products and Services Business news summary #10 Taking it to the Net #7 |
Product Differentiation Branding and Brand Equity Brand Management |
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11 |
EXAM 3 (Chapters 10-14) |
|
|
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Ch. 15 Distributing
Products Quickly and Efficiently
Business news summary #11 |
Marketing Intermediaries Wholesale and Retail Nonstore
Retailing |
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12 |
Ch. 16 Using Effective
Promotional Techniques Business news summary #12 Taking it to the Net #8 |
Promotion Mix
Managing the Promotion Mix |
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13 |
Ch. 18 Financial Management |
Financial Planning Short-Term Financing Long-Term Financing |
|
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Ch. 19 Securities Markets:
Financing and Investing Opportunities Business news summary #13 Taking it to the Net #9 |
Debt and Equity Financing How to Invest Understanding Information |
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14 |
Ch. 20 Understanding Money, Financial Institutions, and the Federal
Reserve |
Control of the Money Supply
American Banking System Future of Banking |
|
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Bonus Ch. D (p. 633)
Managing Your Personal Finances Business news summary #14 Taking it to the Net #10 |
Financial Planning
Building
Capital Retirement Planning |
|
15 |
EXAM 4 (Chapters 15, 16, 18-20) Business news
summary #15 on a topic covered in Bonus Ch. D
|
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THE OUTLINE MAY BE
CHANGED AT THE DISCRETION OF THE INSTRUCTOR.