Frederick Community College
BU103ONL - INTRODUCTION TO
BUSINESS
Spring 2012
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You must send your email
address to the instructor before class begins |
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Instructor Information: |
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Name:
Donna J. Lane, CPA, MBA |
Office:
C221 |
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E-mail:
dlane@frederick.edu |
Phone Number:
301-846-2603 |
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Office Hours:
by appointment |
Campus Mail Box #: 269 |
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Course Information: |
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Credits:
3 |
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On-campus Meetings: none |
On-campus Exams:
2 |
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Prerequisites:
EN50A and EN52 or ESL95 and ESL99 |
Co-requisites:
none |
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Course Description: |
Introduces effective use of planning,
organization, and control in the management of an
enterprise. Introduction to finance, personnel and plant
management, marketing, and
business and
government relations.
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Core Learning Outcomes: |
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1.
Discuss the
major differences between capitalism, socialism, and communism. |
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2.
Describe how
technology has changed business practices. |
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3.
List the forms
of business ownership and identify several advantages and
disadvantages of each. |
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4.
Identify the
four functions of management. |
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5.
Describe the
elements of the marketing mix. |
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6.
Define the
functions of human resource management. |
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7.
Describe the
tools of the Federal Reserve and how they impact the economy. |
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8.
Determine the
role of debt and equity to finance a business. |
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Instructional
Methods: |
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Textbook
assignments Business
news Internet
exercises Investigative
paper Online discussion
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How is this course organized: |
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Instructions, dates, assignments are on the
Blackboard website. The course is not
self-paced. Due dates are firm. Weekly assignments are expected to be
completed on time.
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Text(s)
for Course: |
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Understanding
Business, Nickels, McHugh,
McHugh, 2012 Edition,
McGraw-Hill/Irwin Optional: Student Assessment and Learning Guide |
Tests / Papers / Projects
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Point Value
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Final Grade Scale |
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4 exams |
400 |
594-660 = A |
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10 “Net” items |
100 |
528-593 = B |
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15 Business news summaries |
75 |
462-527 = C |
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Business interview/paper |
25 |
396-461 = D |
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Discussion board Total points |
60 660 |
Below 396 = F |
Progress Report:
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Each student will be made
aware of his or her progress in the course by the sixth week of classes. |
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A variety of services are available to assist
students in succeeding at FCC. Students can learn more about these services
by visiting the Student Services web page: http://www.frederick.edu/student_services/index.aspx. Students with disabilities who are in need of
accommodations or who have questions related to disabilities services should
contact the Services for Students with Disabilities (SSD) office at
301-846-2408. Students can learn more about these services by visiting the
Services for Students with Disabilities web page: http://www.frederick.edu/student_services/disability.aspx. |
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Participation Policy
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No points are given for
participation but students are expected to participate.
The course is not
self-paced so assignments are due when indicated.
Points are given for
discussion board postings.
Attendance Policy:
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To complete this course
successfully you do NOT have to be online at a particular day or time. However, the course follows a weekly schedule. Students are expected to complete all the
work assigned for a particular week and to observe all test and exam
deadlines throughout the semester. |
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With the exception of MOL
students, all FCC students will receive and are expected to use their FCC
email address for correspondence with faculty and staff at the college.
Students can establish and access their FCC email accounts at
https://myfcc.frederick.edu. Email is an instructional tool essential to
student-instructor and student-student communication. In the Blackboard
environment by default, your email address is available to all students in
this course. However, students are
permitted to use email addresses of other students in this course only for
the purpose and the duration of this course. The instructor can be
expected to respond to regular student email inquiries (grades, posted
assignments, and tests excluded) within the time frame of 24 to 48 hours. |
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Work in this course is subject to the provisions
of the FCC Code of Academic Integrity. Plagiarism in any form will not be
tolerated. As a student, it is your job to practice academic honesty at ALL
times. Make sure that all sources,
particularly Internet sources, get proper credit for quotations, paraphrases,
and ideas. More information about this and the Student Conduct Code are
available at http://www.frederick.edu/student_services/studentpolicies.aspx |
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You must send your Academic Integrity Pledge to
the instructor. The form is available at http://courses.frederick.edu/_utilities/regform.htm |
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Topical Outline
WEEK
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SUBJECT
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CONTENT
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1 |
Ch. 1 Managing within the
Dynamic Business Environment: Taking Risks
and Making Profits |
Entrepreneurship Business Environment Evolution of Business |
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Ch. 2 How Economics Affects
Business: The Creation and Distribution of Wealth Business news summary #1
Questions for business interview paper |
Economics and Business Economic Systems Economic System of the US |
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2 |
Ch. 3 Competing in Global
Markets Business news summary #2
Taking it to the Net #1 |
Trading in Global Markets Reaching Global Markets Trade Protectionism |
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3 |
Ch. 4 Demonstrating Ethical
Behavior and Social Responsibility Business news summary #3 |
Managing Business Ethically
Corp. Social Responsibility
International Ethics |
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EXAM 1 (Chapters
1-4) |
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4 |
Ch. 5 Choosing a Form of
Business Ownership Business news summary #4 Taking it to the Net #2 |
3 Basic Forms Mergers and Acquisitions Franchises |
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5 |
Ch. 6 Entrepreneurship and
Starting a Small Business |
Becoming an Entrepreneur Getting Started Managing a Small Business |
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Ch. 7 Management,
Leadership and Employee Empowerment Business news summary #5 Taking it to the Net
#3 |
Functions of Management Learning Management Skills |
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Ch. 8 Adapting
Organizations to Today’s Markets Business news
summary #6 Business interview paper due |
The Changing Organization Structuring and
Restructuring Organization models |
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Ch. 9 Producing World-Class
Goods and Services Business news summary #7
Taking it to the Net #4 |
Manufacturing/Services Base
Operations Management Production Techniques |
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EXAM 2 (Chapters 5-9) |
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8 |
Ch. 10 Motivating Employees
and Building Self-Managed Teams |
Importance of Motivation Motivation Theories Open Communication |
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Ch. 11 Human Resource
Management: Finding and Keeping the Best Employees Business news summary #8 Taking it to the Net #5 |
Finding the Best Employees Keeping the Best Employees Laws Affecting HR Mgmt. |
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Ch. 12 Dealing with
Employee-Management Issues and Relationships Business news summary #9 Taking it to the Net #6 |
Collective Bargaining Labor-Mgmt. Conflicts Controversial Issues |
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Ch. 13 Marketing: Building Customer Relationships |
Marketing Mgmt. And Mix Consumer Market Business-to-Business Market |
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Ch. 14 Developing and
Pricing Products and Services Business news summary #10 Taking it to the Net #7 |
Product Differentiation Branding and Brand Equity Brand Management |
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April 16 |
Last Day to Withdraw from
Course |
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EXAM 3 (Chapters 10-14) |
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Ch. 15 Distributing
Products Quickly and Efficiently Business news summary #11 |
Marketing Intermediaries Wholesale and Retail Nonstore
Retailing |
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Ch. 16 Using Effective
Promotional Techniques Business news summary #12 Taking it to the Net #8 |
Promotion
Mix
Managing the Promotion Mix |
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Ch. 18 Financial Management |
Financial Planning Short-Term Financing Long-Term Financing |
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Ch. 19 Securities Markets:
Financing and Investing Opportunities Business news summary #13 Taking it to the Net #9 |
Debt and Equity Financing How to Invest Understanding Information |
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Ch. 20 Understanding Money, Financial Institutions, and the Federal
Reserve |
Control of the Money Supply
American Banking System Future of Banking |
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Bonus Ch. D (p. 633)
Managing Your Personal Finances Business news summary #14 Taking it to the Net #10 |
Financial
Planning
Building
Capital Retirement Planning |
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15 |
EXAM 4 (Chapters 15, 16, 18-20) Business news summary #15
on a topic covered in Bonus Ch. D
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THE OUTLINE MAY BE
CHANGED AT THE DISCRETION OF THE INSTRUCTOR.
March 19-25 Spring Break